Starbucks
Starbucks opened its first store in 1971. From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection.
Mission Statement
“Our mission to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.”—Starbucks
Starbucks is passionate about coffee. They want to bring the coffee experience to everyone by celebrating coffee and its deep tradition.
Starbucks offers a selection of premium coffee and teas, along with fresh pastries and healthy choices for snacking. Starbucks makes sure that everything they do is through the lens of humanity. Starbucks ensures the highest quality coffee in the world.
Starbucks serves millions of customers every day. They have over 24,000 retail locations in 70 countries.
Starbucks Values
“Creating a culture of warmth and belonging, where everyone is welcome.
Acting with courage, challenging the status quo and finding new ways to grow our company and each other.
Being present, connecting with transparency, dignity, and respect.
Delivering our very best in all we do, holding ourselves accountable for results.
We are performance driven, through the lens of humanity.”—Starbucks
Starbucks offers a range of exceptional products that customers enjoy in our stores, at home, and on the go. Starbucks offers coffee, tea, handcrafted beverages, merchandise, and fresh food.
Starbucks went public on June 26, 1992 at a price of $17 per share and closed trading that first day at $21.50 per share. Starbucks prides itself on being able to strike a balance between profitability and social conscience. Starbucks practices responsible purchasing practices, supporting farmer loans and forest conversation programs.
Starbucks Fiscal Summary
Starbucks believes in the importance of caring for our planet. They are working to reduce our environmental footprint through energy and water conservation, recycling, and green construction.
“Starbucks Corporation (NASDAQ: SBUX) is the global behemoth of retail coffee drinks. Starbucks has more than 22,000 stores in 67 countries, steady revenue growth, increasing revenue growth, earnings per share (EPS) and a rising dividend. It is a growth stock with a price/earnings (P/E) ratio of 32.21 and a 1.34% yield. New growth is expected from an evening menu plus beer and wine sales.”
Starbucks primary target market is men and women between 25 and 45. This primary market accounts for approximately 49% of its total business. Starbucks primary customers are usually affluent, well educated, and white-collar urbanites. Starbucks has found a growth opportunity in the younger, less educated and low-income consumers such as college and high school students. Starbucks target market earns an annual income of over $50,000 and they are usually tech savvy individuals.
Mission Statement
To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
References
Whiteside, E. (2015, December 31). 4 Best Coffee Stocks for 2016. In Investopedia. Retrieved January 22, 2017.
